Encouraging Clicks at AdSense for Charity
Is it allowed for encouraging clicks for charity?
There are some questions from many publishers if they can place some text inside their website which states that all or some portion of their AdSense earnings will be donated to charity or another third party.
Actually, Google very appreciate for publishers who wants to make donation to the charity, but unfortunately this case is not allowed by Google program policies. As stated on Google rules that users who generate click on the ads because of their interest in advertiser’s products or services inside the Google AdSense advertisement. The generated click should not because users are interested in supporting a site or a charity. Since it can draw undue attention to the ads when using this type of language, Google unable to make verification whether earnings will be actually donated to the third-party mentioned on each of publisher’s site. Based on that, publishers are not allowed to offer these types of incentives inside their sites.
However, publishers still can donate their income to the charity at another way. Once they’ve received their payments, they can use the money however they wish. They still can make some donation to a charity, bought a new domain, pay hosting, etc.
As already mentioned above, Google asking publishers to avoid using any language inside website that would encourage users to click on your ads whether directly or indirectly.
Tags: google adsense, undue attention, program policies, google, charity, advertiser, incentives, publishers, earnings, third party, advertisement, money
Friday, May 18th, 2007
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