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For gaining good CTR at adsense, publishers must know clearly about the adsense optimization. There are several method can be used for adsense optimization in order to increasing CTR at adsense.
Instead of the adsense placement, using the benefit of adsense code for increasing CTR in adsense is a good choice. Many publishers don’t know actually the benefit of adsense codes for increasing CTR. This is a big mistake… publishers must know the codes since it may affect overall of their earnings.
Many webmaster experienced that blending the adsense ads at their website can significantly increasing CTR. With understanding the codes, webmaster can change manually the adsense codes without accessing their adsense account to generate the new adsense codes. This method is not suggested for the adsense beginner since any mistakes that generated may lead into a deep trouble.
Google Adsense codes is based on javascript language, the most useful programming language at the internet. I will explain the adsense code for increasing CTR, so publishers can gain more revenue in adsense. This is the complete codes :

<script type=”text/javascript”><!–
google_ad_client = “pub-xxxxxxxxxxxxxxxx“;
google_ad_width = 336;
google_ad_height = 280;
google_ad_format = “336×280_as“;
google_ad_type = “text_image“;
google_ad_channel =”xxxxxxxxxx“;
google_color_border = “FFFFFF“;
google_color_bg = “FFFFFF“;
google_color_link = “003366“;
google_color_url = “0066CC“;
google_color_text = “000000“;
//–></script>
<script type=”text/javascript”
src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”>
</script>

As you can see, I’ve already bolding the text that can be edited manually.
I’ll start the explanation with the 2nd line since the 1st line should not be edited.

google_ad_client = “pub-xxxxxxxxxxxxxxxx“;
This line shows your publisher ID, where those “x” is 16 digits numbers of your pub-id. It’s a different number between each publisher. You may edit this line if you want to place another adsense publisher ID (eg. your friends pub-id) at your sites for replacing your adsense publisher ID.

google_ad_width = 336;
google_ad_height = 280;
google_ad_format = “336×280_as“;
Those line shows your ads type and can be edited IF you know clearly about it.
The top code is is width of the adsense ads and affect the bottom line.
The middle code is height of the adsense ads and affect the bottom line.
The bottom code is the adsense codes for the width and height. It must be edited if there are any change at the top and middle lines. There are many adsense ads type :
(1) With _as suffix :
336×280 - 300×250 - 250×250 - 200×200 - 125×125 - 120×240 -
120×600 - 160×600 - 180×150 - 234×60 - 468×60 - 728×90
(2) With _0ads_al_s (5 ads) and _0ads_al (4 ads) :
120×90 - 160×90 - 180×90 - 200×90 - 468×15 - 728×15

google_ad_type = “text_image“;
This line shows your ads that would be displayed. You can choose whether using a text only (”text”), image only (”image”) or both of them randomly (”text_image”)

google_ad_channel =”xxxxxxxxxx“;
This line of code let you channeling your ads for a better and accurate statistic at your adsense account.

google_color_border = “FFFFFF“;
This line of code is used for choosing the border color of the ads. You can blend the border with the same color as your background to increase the CTR.

google_color_bg = “FFFFFF“;
Like the border color code above, this line of code gives you opportunity to change the background color of the ads. By blending the border color and the background color of the ads with the same color as your page background, it would increase your adsense CTR significantly.

google_color_link = “003366“;
This adsense code determine the Title links color inside your site….
There are many blending methods for increasing the Adsense CTR by using this line of codes.
(a) Using the same color as your menu links
(b) Using the “standard blue” links
(c) Using the same color as your contents
(d) Using the same color as your layout
(e) Using random color that can’t be predicted.

google_color_url = “0066CC“;
This adsense code determine the url links color at your ads. Make it blend with the ads text color or give the “shadow” color will make your ads have higher CTR.

google_color_text = “000000“;
The color text determining the description text color inside the ads. Using the standard black or use the same color as your contents would make this adsense code result increasing your adsense CTR.

However, it’s not suggested for change the codes manually since there are many possibilities for any mistakes when editing the adsense codes. I’m not responsible for every mistake that being made when change and implementing the adsense codes.
If you are a new publishers in adsense, it’s always recommended for using the Google Adsense Code Generator inside their site.

Tags: publisher id, color border, ad format, script type, google, deep trouble, text javascript, text image, programming language, digits, lt, bg, optimization, publishers, earnings, big mistake, benefit

Friday, March 2nd, 2007
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