Google Analytics Additional Feature
Google Analytics will add features to its current rich analytics feature set in the next coming weeks. As described, these new features are:
Site Searches
Users will be able to use Google Analytics to track site search activity. With editing any of Google Analytics profiles to enable “Site Search” and then users can find out what people searching for inside the site and where these searches lead.
AJAX and “inflated” pageviews
They will begin a limited beta test of the new Google Analytics Event Tracking capability. These new reports are designed to help users understand how people use and interact with Ajax, Flash and multimedia on any website without artificially increasing the pageview metrics.
Where do visitors go?
They will also initiate a limited beta test in the coming weeks of their new Outbound Link Tracking feature. This feature will report on links visitors clicked on the site that direct them to another site.
Google to bring Urchin back to its former glory
Finally, Brett announced the Urchin Software from Google limited beta. Urchin is a software product that you run on your own servers.
As user of analytics, I’m very excited to see the new features, but I wonder how much outbound link tracking I’ll see. For example, I would like that to extend to AdSense links. That may be a great way to find the most appropriate ads to display on the website.
Tags: google analytics, outbound link, urchin software, search activity, google, former glory, beta test, ajax, metrics, software product, new features, capability, servers, profiles
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