Importance of Page Rank
When your site is new you will have a PageRank of 0. After you get a few links in about a month or two you will see your PageRank go up and it is usually one of your first signs of SEO progress. People see that and as they continue to work they associate their improved rankings with the improved PageRank. Additionally many link brokers and sites selling links use PageRank as a factor to determine the price at which they sell text links. Google likes the fact that many people focus on PageRank because in doing so people are missing the bigger picture: PageRank is not that important anymore. Search engines try to place the most relevant results at the top. These results are not necessarily the most optimized pages with the most links. In fact the whole reason pages and sites are optimized is to deceive search engines into thinking the sites and pages are of greater quality and value than they actually are.
Since PageRank is one of only a few visual signs of SEO progress (the others being inbound links and actual rankings) and it is often easier to get a mid ranged PageRank than it is to get strong rankings many people place too much focus on PageRank. Some webmasters believe that PageRank directly relates to relevancy, but it doesn’t. In the past the Google algorithm was more reliant upon PageRank than it is today, but currently PageRank is a small factor in the Google search algorithm. Currently the biggest factor in Google’s search relevancy is getting many keyword rich links from a large variety of C block IP addresses. Getting a bunch of links from a single source is easy. Getting links from many different sources is much more time consuming and expensive. As webmasters learn more about search algorithms the algorithms are required to evolve. As you and I learn more about how Google works the relevancy of their search results decline.
Tags: search relevancy, google search, visual signs, search algorithm, first signs, c block, google, pagerank, search algorithms, inbound links, relevant results, page rank, search engines, single source, ip
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May 28th, 2007 at 4:43 pm
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