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Place Less Ads Inside Your Page
When I make some research at AdSense, I believe the theory behind this case is actually right. If you serve up many ads inside your page then you have the lower bid of ads being displayed per click. Let’s say, if there are 728×90 leaderboard ads type at the top of your page, and you have put the 160×60 skyscraper ads at your side bar, also an extra ad or link unit inside your page, then most likely you would got the low paying ads inside your page. You won’t get the high-paying ads. Your page always showing a lot of ads with lower values and you will get lower earnings per click by those ads. This will especially painful if your site only triggers ads in the $1 - $5 bid ranges. Try using few ads block inside your page to increase your earnings per click. Most webmaster only aware about the higher CTR and ignoring the earnings per click, then this ads type is forgotten and only few webmaster using these ads. That’s all up to you, if you choose the higher earnings per click, then you must choose the ads type which have less block of ads and displaying few ads inside a page. If you choose the higher click-through-rate (CTR), then you must choose the ads type with more blocks of ads and place a lot of those ads type. Also, please remember that this case is affected by Google’s smart-pricing too. Sometimes your earnings will looks higher/lower when you are affected by this smart-pricing system.
Anyway, when AdSense ads are placed within the body of your contents, it generally makes better performance. I have seen this myself in testing different AdSense placement methods. The 468×60 ads type or 234×60 ads type is the most suitable ads for placed inside the contents. Those ads type have high paid ads and high earnings per click if you put the ads at the right place inside your contents.

Keyword Density
Most people have learned through experimentation that keyword density plays a significant role, although Google doesn’t reveal the specifics on the methods behind their AdSense madness. AdSense does rely on the content to determine which ads to show, and they want their ads to be shown. It would also appear that content towards the top of your page has a greater influence over the ads. To improve search engine positioning which improves the chances of those ads being seen, it’s almost a passive way of forcing AdSense users to boost their keyword density to not only show the most relevant ads.

Less or More?
Another theory is that using fewer internal links on your webpage gives visitors fewer “click-away” options, thus improving chances of them clicking on AdSense ads. If you have 30 links on your page and let’s say 4 of them being within a 336×280 ads type, then visitors still have 26 other links to choose from beside the meager 4 AdSense links. Keep only less than 10 links inside your page and your visitors now have only few links to choose from other than AdSense ads. Add more AdSense ads, such as a block containing 5 more links carefully weaved into your content (such as a 160×600), and they now have a better chance of getting clicked on with a higher ratio. You could also factor other numbers into the equation such as percentage of page scanned before clicking away, percentage of page scanned before scrolling, number of average scrolls per page to predict good places to place ads, etc. The odds can definitely be in your favor with this tactic. I haven’t aggressively tested this theory yet and with a blog this is certainly not an option, but I have noticed on another site I own this might explain the 20-40% CTR I’m seeing on pages where all internal links are at the bottom of the page.

Using Images Next To Ads
While it’s reported that AdSense doesn’t like images placed next to ads which appear to be served by Google, this has been proven by many to boost CTR incredibly. People are more likely to notice them because these images are different than those which caused the worldwide pandemic of “banner blindness”. Even more effective is when you use images that illustrate the content of the page. I’ve used this trick and find it really works well. But please cautious, since the new rules from Google about placing images next to ads is very strict, you should place the images next to ads which have no relation with the ads and the images must be not looks like icon for the ads. When placing images next to ads, you should make a contact with Google and let them reviewing your site whether the placement is still compliance with their rules or against the TOS.

Font Type and Size
Adjust your page’s font and size to match AdSense ads can greatly boost CTR. It’s a great tip that was announced on the official AdSense Blog. This could be takes more time for implementing this trick at your static pages. On my research through trial and error, the font used mainly in AdSense ads is Arial, and the size is 11px. This font size and types is not absolute, since there are many various Google AdSense ads. Just remember to avoid mimic Google AdSense ads. You are not allowed mimic the Google AdSense ads nor have other ads that have similar layout with Google AdSense ads.

Tags: suitable ads, google, 234x60, 468x60, skyscraper, earnings, density

Thursday, March 29th, 2007
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