WWW.ANGELLICA 2017.COM

Everyone knows that any successful site needs traffic. And the more traffic You have, the more successful the site is, no meter what You do in the site to make it monetized. In fact, there are two factors in place, and they are: traffic and conversion. Conversion means when You visitor makes You money – so be it a sale or, in our case, an AdSense click. This is crucial terminology to think about when making a site. So, how much traffic do we, AdSense people, need to make a site successful? Well, here are my own rough estimations: to make 5 dollars, You need 300 – 300 people to open Your page and see the ads. Remember that those web sites that have real value to their visitors (and those are the sites that have a returning traffic) have visitors that are generally not interested in AdSense but in the content instead and the site itself, hence Your likely CTR will 1 – 4 clicks per 100.

And since it’s good practice to aim for those types of sites as web masters that is what we should be looking at as a CTR. So, we need a lot of visitors. Marcus from PlentyOfFish.com, who says that he makes half a million$/month (I just love his example) is saying that he has millions of daily page views. He also says that his payout per click is v. low (.01, .02?), but because of all the traffic he gets, he is successful. So, traffic is really the key. Traffic harder to get than to manipulate conversion. If You have traffic, You can play around with conversion, while if Your site converts every 2nd visitor and You have no visitors – that can be trickier to work around.

One of the best and easiest was to get traffic, apart from using PPC like AdWord (unless You are doing Arbitrage, see other post and e-book, top right of the page there’s a link, should still be there), is to write articles. The thing is articles are so easy to write and there are no limit as to how many You can write. They bring You great PR as well, though, now a days, Google is too smart, hence You need to be smart as well, in order not to be considered a spammer (spinning articles is one way). So, if You do submit articles to the top 10 article directories like ezinearticles and isnare, You will can get a lot of traffic. Try writing catchy headlines and offer good, useful content, and You are easily looking at 600 views for Your article in each directory in a year. And guess what? Articles will stay there forever (unless something unpredictable happens like sites gets shut down), so writing articles is very much a long-term strategy, for which You will benefit over and over again!

They are making it difficult to place Your link, and that’s annoying sometimes, and don’t allow HTML, hence You cannot use Your keywords, but some allow a link in the body and each directory differs in rules. You should separate directories in to two types: ones that bring You the traffic and those that are only good for PR. Now a days there are hundreds of second, third, fourth-tier directories, that are totally useless to You in terms of traffic and even PR. When there used to be 10 four years ago, bow there are hundreds, and perhaps soon will be thousands (already close). Those don’t have a gate keeper or a reviewer and generally allow any old junk. There is duplicate content everywhere and, in fact, a lot of the really crap ones just scrape the content from one another.

Can a bad directory hurt your websites PageRank? Well, some argue that it can, but I would say NO! And I am quite sure of this. Let me explain my though process: say You have released a Press Release and it gets distributes to lots of places without Your control. It gets picks up everywhere by everyone and people put it on their sites, some of which can be bad some good. But isn’t that the point of a press release (apart from attracting media)? That is the benefit of it, so Google or any other search engine has absolutely no right to give You bad PR just for this alone. If they did, then imagine how easy it would be for nay one of Your competitors to put You out of business!

Only time when it will actually heart is if You have ALL Your links from those places. In most other cased, duplicate content will just go into the supplementary index anyway, which means You will have no benefit from that link anyway. And if the site has scraped content, it is likely to be in the supplementary index, and if it did get an article that is unique, it will likely go into the supplementary as well, for the reason that all those inks form all the other articles are in there, so SE will consider new page very unimportant as well.

Other ways include writing a press release and participating on form discussions. Those can be just as effective, but require more work, and they are not for everyone. A press release is mainly great if You have some breaking news. Otherwise it’s just SPAM. And it costs as well. SE’s seem to give You very little PR for them now a days (I am talking about Google here, as others that are les smart rank You better, though that’s likely to change as well in the very near future). Forums is a great way to present Yourself as an authority and let people know that You have a site. This method requires a lot of time and work though, as You need to find relevant forums, make posts regularly and just generally read a lot of them to be able to offer any help. This post has being quite long already, so in my next post I will talk about organic traffic (Search Engines) and what can be done to optimize Your web site for it. What makes Your blogs/sites rank? You may read in the next articles.