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In this article, I want to give my opinion about low paying ads or usually called MFA site by AdsBlacklist.
Every publisher in AdSense should know that they may use Competitive Ad Filter inside their account to filter unwanted ads being displayed at their site. Actually, this feature only used for filtering the competitor ads displayed at a site. But, as the time goes on, Competitive Ad Filter is being used for blocking some site that estimated has low bid in AdWord. For example, some MFA site “usually” make low bid at AdWord. Then many webmaster try wipes them out from internet and hoping better revenue from other advertisers who make higher bid at AdWord.
Did it works? Unfortunately not…
Blocking low paying ads and hope your earning increase is not always the best choice. Based on my experience in AdSense (almost 4 years), many research I’ve been done at that Competitive Ad Filter and I’ve found that blocking the poor ads is useless. Frankly, my earnings always higher when there are no blocked URL at Competitive Ad Filter box.
However, you can use your Competitive Ad Filter to block your competitor ads. But you should not block the low paying ads. There are 4 reasons why you should not using Competitive Ad Filter to block low paying ads: …